Starbucks Raises Prices

Price increases are a fact of life. From our end, we are paying more for specialty coffee than ever before, but we are securing our long term supply of quality while having a positive impact on the people we do business with, from the coffee farmer to the consumer.

This article is not all that interesting, but I love the very end where it shows the price of a triple grande, soy, vanilla latte is $6.25. No offense to my friends that drink Starbucks, but if people will pay $6+ for a crappy cup of coffee, what would they pay for an amazing cup?

Don’t be afraid to charge what your coffee is worth and be proud of it!

Mike McKim – Cuvee COffee